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BY JAMES HUSSAINI September 10, 2015 Takeaways:
I want to introduce you to my new model of brokerage, which includes co-working spaces with shared resources, administrative staff, and office equipment and furnishings. It’s a Realty Point brokerage. Realty Point provides the resources that allow a one-person brokerage or small team to operate as efficiently as a fully staffed brokerage. Beginners start with an operation that handles the brokerage registration paperwork required to open a brokerage and provides office space for the brokerage in five Greater Toronto, Canada, locations. It has the administrative staff to handle the phone calls, transaction paperwork and general office duties. I have made sure that Realty Point franchisees benefit with a low-cost entry point that virtually eliminates the added burden of administering a brokerage. And the benefits go far beyond even these expense and time-saving services. Real estate sales professionals in Toronto are showing a lot of interest in this new model of brokerage. With four franchisees and five office locations, Realty Point is growing fast since its founding last year. Discussing traditional vs. new brokerage models With my experience on the table, I spoke at Inman Connect San Francisco in August. I appeared on a discussion panel that questioned “Is the traditional brokerage model obsolete?” This discussion was moderated by Bernice Ross, and with me on the panel was Fafie Moore, broker and owner of Realty Executives of Nevada, and Penny Nathan, broker at Ascent Real Estate. See full biographies of the panel here. The panel’s discussion looked at the traditional brokerage model and the new brokerage model that is emerging. What follows is a summary of my thoughts on brokerage models. Maintaining profitability The question of whether the traditional brokerage model is obsolete hinges on how profitable the brokerage is and if there’s a better way to ensure profitability by staying with the existing model or applying a new one. The panel’s discussion looked at the traditional brokerage model and the new brokerage model that is emerging. What follows is a summary of my thoughts on brokerage models. Maintaining profitability The question of whether the traditional brokerage model is obsolete hinges on how profitable the brokerage is and if there’s a better way to ensure profitability by staying with the existing model or applying a new one. Traditional brokerage model The traditional brokerage, for the most part, relies on a large contingent of agents and brokers to bring in business. Each agent and broker works alone (for the most part) with little interaction with their brokerage. Communication comes in the forms of basic marketing materials, training (if offered), deal transaction help and transaction related activities that are required to be completed by the brokerage and broker of record. Within this model, each agent and broker handles his or her own marketing, networking, lead generation and sales. New brokerage model The new evolving model of brokerage relies on the team-based model of agents and brokers working within their team unit to achieve the desired results — sales. Within the team-based model, specialists are created to handle specific duties within the team to achieve optimum results. Each team member takes charge of their specialty to the benefit of the entire group. This model allows for a greater reach for marketing, networking, lead generation and sales. The argument that traditional brokerages are obsolete:
The argument against traditional brokerages being obsolete:
There are similarities in both traditional and new brokerage models, on the face of things. But the differences, which at first glance may seem slight, bring about a wholesale change that will affect the basics of real estate sales for years to come. Tomorrow, we will continue the discussion comparing the traditional versus new brokerage models with regards to recruiting, challengers and competition, and setup and operations, in “Is the traditional brokerage model obsolete? Part 2.” James Hussaini is the founder and president of Realty Point. Email James Hussaini. Read the article in INMANJames Hussaini, Founder of Realty Point Inc., Releases "The New ABCs of the Real Estate Business"8/27/2015 ![]() James Hussaini, Founder of Realty Point Brokerage Franchise and author of the soon-to-be released book about real estate brokerage ownership "Independently Yours", releases his August white paper that describes in detail the new methods for building a long-term strategy for real estate brokerage owners. WireService.ca Press Release (08/27/2015) Toronto, ON - Realty Point's founder James Hussaini brings to real estate sales people "The New ABCs of the Real Estate Business" and unveils the plan for salespeople and brokerages to be profitable by taking advantage of the changes in consumer behavior and technology that must be accepted as the right way to conduct business today. "The four articles included in the white paper," continued James, "although based in the 'ABCs' every real estate salesperson has been taught to follow over the years, has been updated to reflect the changes that has transformed the real estate business." "Those that fail to modify their business practices, "continued James, "to what consumers expect, will continue to consolidate, merge or fail." Featured topics in the white paper include: - The New ABCs of the Real Estate Business - Real Estate ABCs - Achieving Results - Real Estate ABCs - Benefiting Your Client - Real Estate ABCs - Collaborating For Success The white paper is available for free download, with no registration required, at the Realty Point website. The articles are available for republication as long as the author attribution is included. About Realty PointLaunched in the Greater Toronto Region in 2014, the Realty Point brokerage franchise system provides top-earning real estate brokers the framework to open and manage their own real estate brokerage without requiring all the time and effort of a traditional or boutique brokerage business. Realty Point provides in-house the experienced administration staff that Brokers of Record require to manage the paperwork, phone calls and day-to-day operations of their real estate brokerage allowing them to continue their sales success, and dedicate less time to administration work, that has established their careers so far. For additional information about Realty Point Brokerage Franchise in Ontario please visit our website at www.realtypoint.ca Contact: James Hussaini, Founder [email protected] 600-240 Duncan Mill Road Toronto, Ontario M3B 3S6 Ph: (416) 510-3000 Web: www.realtypoint.ca Social Media: https://www.facebook.com/RealtyPointInc https://twitter.com/realtypointinc http://www.youtube.com/user/realtypointinc https://plus.google.com/+RealtypointCanada https://www.linkedin.com/company/realty-point https://www.pinterest.com/realtypointinc/ Read the full press release onJames Hussaini, Founder and President of Realty Point Brokerage Franchise, releases his May 2015 white paper that describes in detail the new methods for building a long-term strategy for real estate brokerage owners. WireService.ca Press Release (05/26/2015) Toronto, ON - Realty Point's founder James Hussaini brings to market the "New Brokerage Model" that allows top producing real estate brokers in Ontario the opportunity to open and manage their own real estate brokerage in Ontario without significant start-up costs or unmanageable ongoing expenses. "A viable long-term vision is required for today's real estate brokerage owners to effectively build their business," says James Hussaini, founder of Realty Point, "and build the equity that will allow them a graceful exit at retirement. Real estate salespeople that understand the advantages of ownership and incorporation have a variety of options to pursue and by following my "New Brokerage Model" they can create a business that brings the rewards they deserve." "The four articles included in the white paper," continued James, "reveals the roadmap to success for the top producing real estate brokers in Ontario. Covering such topics as increasing referral business, new methods of marketing, building a sales team that out-performs individual brokers and using social media to create a long-term customer service plan of excellence are all covered in-depth." Featured topics in the white paper include: - Let Your Clients Build Your Brokerage - A New Perspective to Real Estate Marketing - The New Rules of Real Estate Team Building - Building Trust Using Social Media The white paper is available for free download, with no registration required, at the Realty Point website. The articles are available for republication as long as the author attribution is included. About Realty PointLaunched in the Greater Toronto Region in 2014, the Realty Point brokerage franchise system provides top-earning real estate brokers the framework to open and manage their own real estate brokerage without requiring all the time and effort of a traditional or boutique brokerage business. Realty Point provides in-house the experienced administration staff that Brokers of Record require to manage the paperwork, phone calls and day-to-day operations of their real estate brokerage allowing them to continue their sales success, and dedicate less time to administration work, that has established their careers so far. For additional information about Realty Point Brokerage Franchise in Ontario please visit our website at www.realtypoint.ca Contact: James Hussaini [email protected] 600-240 Duncan Mill Road Toronto, Ontario M3B 3S6 Ph: (416) 510-3000 Web: www.realtypoint.ca Social Media: https://www.facebook.com/RealtyPointInc https://twitter.com/realtypointinc http://www.youtube.com/user/realtypointinc https://plus.google.com/+RealtypointCanada https://www.linkedin.com/company/realty-point Read the full press release onRealty Point's founder James Hussaini brings to market the new brokerage model that allows top producing real estate brokers in Ontario the opportunity to open and manage their own real estate brokerage in Ontario without significant start-up costs or unmanageable ongoing expenses. WireService.ca Press Release (05/04/2015) Toronto, ON - James Hussaini, Founder and President of Realty Point Brokerage Franchise, releases his April 2015 white paper that details the emergence of a new real estate brokerage model and how real estate brokers in Ontario can turn their self-employment activities into a profitable brokerage business. "By breaking down the barriers to brokerage ownership," says James Hussaini, founder of Realty Point, "the new brokerage model, as exemplified by Realty Point, provides the entrepreneurs in the Ontario real estate industry an affordable and workable option to opening their own real estate brokerage." "My latest white paper 'A New Brokerage Model for Top Producers' " continued James, "explores this new brokerage model and follows through with how to manage the start-up and monthly expenses of owning a brokerage as well as creating a foundation for business growth that will provide the framework for a brokerage owner to find greater success and plan a graceful and rewarding retirement for themselves." Featured topics in the white paper include: - A New Brokerage Model for Top Producers - Building a Brokerage on a Budget- Your Customer Base Builds Your Business, So How Do You Build Your Customer Base? The white paper is available for free download, with no registration required, at the Realty Point website. The articles are available for republication as long as the author attribution is included. About Realty Point Launched in the Greater Toronto Region in 2014, the Realty Point brokerage franchise system provides top-earning real estate brokers the framework to open and manage their own real estate brokerage without requiring all the time and effort of a traditional or boutique brokerage business. Realty Point provides in-house the experienced administration staff that Brokers of Record require to manage the paperwork, phone calls and day-to-day operations of their real estate brokerage allowing them to continue their sales success, and dedicate less time to administration work, that has established their careers so far. For additional information about Realty Point Brokerage Franchise in Ontario please visit our website at www.realtypoint.ca Contact: James Hussaini [email protected] 600-240 Duncan Mill Road Toronto, Ontario M3B 3S6 Ph: (416) 510-3000 Web: www.realtypoint.ca Social Media: https://www.facebook.com/RealtyPointInc https://twitter.com/realtypointinc http://www.youtube.com/user/realtypointinc https://plus.google.com/+RealtypointCanada https://www.linkedin.com/company/realty-point Read the full press release onRealty Point's founder James Hussaini brings to light the issues surrounding the current state of the real estate brokerage industry in Ontario with the release of his latest white paper. WireService.ca Press Release (03/31/2015) Toronto ON - James Hussaini, Founder and President of Realty Point Brokerage Franchise, releases his March 2015 white paper that details the considerations required of real estate brokers in Ontario as they consider opening their own real estate brokerage. "When I look back at my years of being a real estate brokerage franchise owner", says Mr. James Hussaini, "I easily remember the frustrations and the over-whelming commitment of time, resources and money to open my brokerage and nourish it through its early years. That experience foreshadowed the opening of Realty Point Brokerage, a franchise company that handles the administration work that every brokerage owner dreads having to do." "This latest release of my monthly white paper", James continues "allows me to help real estate professionals as they look to their own future and decide if brokerage ownership is right for them. I reveal each and every consideration and decision they need to make so they are fully prepared to examine every possibility and option for their own brokerage business model." "Real estate sales is a very mature industry and never in its history has it been subject to the pressures from all sides as we see now. From commission structures to marketing, and even consumer backlash about the value of realtor services, we see intense scrutiny of the existing real estate industry and the people that work within it." "I founded Realty Point with the purpose of allowing brokerage owners an innovative way to manage expenses, minimize start-up costs and be as nimble as the market requires. Only the real estate businesses that can adapt and flow with the industry changes and latest consumer trends will survive." Featured topics in the white paper include: - What is Stopping You From Opening Your Own Real Estate Brokerage? - Create "Social Proof" of Your Value as a Realtor - Are Real Estate Brokers in Danger of Being "Uber-ed" Out of a Career? The white paper is available for free download, with no registration required, at the Realty Point website. The articles are available for republication as long as the author attribution is included. About Realty Point Launched in the Greater Toronto Region in 2014, the Realty Point brokerage franchise system provides top-earning real estate brokers the framework to open and manage their own real estate brokerage without requiring all the time and effort of a traditional or boutique brokerage business. Realty Point provides in-house the experienced administration staff that Brokers of Record require to manage the paperwork, phone calls and day-to-day operations of their real estate brokerage allowing them to continue their sales success, and dedicate less time to administration work, that has established their careers so far. For additional information about Realty Point Brokerage Franchise in Ontario please visit our website at www.realtypoint.ca Contact: James Hussaini [email protected] 600-240 Duncan Mill Road Toronto, Ontario M3B 3S6 Ph: (416) 510-3000 Web: www.realtypoint.ca Social Media: http://www.facebook.com/RealtyPointInc https://twitter.com/realtypointinc http://www.youtube.com/user/realtypointinc https://plus.google.com/+RealtypointCanada https://www.linkedin.com/company/realty-point Read the full press release onRealty Point's founder James Hussaini brings to light the issues surrounding the current state of the real estate brokerage industry in Ontario with the release of his latest white paper. WireService.ca Press Release (02/27/2015) Toronto, ON - James Hussaini, Founder and President of Realty Point Brokerage Franchise, releases his February 2015 white paper that details the reasons for the necessity of real estate brokers in Ontario to consider opening their own real estate brokerage. "The future of the real estate industry" says Mr. Hussaini, "belongs to the brokers of vision that take their destiny under their own control and open their own real estate brokerage in Ontario and my latest white paper details the steps needed to accomplish the transition from "Salesperson" to Businessperson" in the current industry climate of real estate in Ontario as well as the detailing the current inequalities that exist." "While many real estate professionals pin their hopes on the legislative changes currently being put forth in the Ontario legislature that will even the playing field of tax fairness for the profession, by taking immediate steps to incorporate, successful real estate brokers can immediately improve their tax situation and professional outlook." "Real estate sales" continued James "is competitive by nature and only through continued investment of time, resources and money can Top Producers continue their dominance in the current market. Through incorporation many brokers will find the additional revenue needed to compete while also building equity in their most important asset: personal branding." Featured topics in the white paper include: - Why A Top Producer Should Open Their Own Real Estate Brokerage - Searching For Tax Deductions Common To Realtors - Where is Your Career in Real Estate Sales Taking You? "I've laid the foundation for a new services model of brokerage franchise "continued James, "that benefits the Owner/Broker of Record through the opening of Realty Point and we continue to see growing interest, and new franchisee applications, every day." The white paper is available for free download, with no registration required, at the Realty Point website. About Realty PointLaunched in the Greater Toronto Region in 2014, the Realty Point franchise system provides top-earning real estate agents and brokers the framework to open and manage their own real estate brokerage. Realty Point provides in-house the experienced administration staff that Brokers of Record require to manage the paperwork, phone calls and day-to-day operations of the real estate brokerages allowing them to continue their sales success that has established their careers so far. For additional information about Realty Point please visit our website at www.realtypoint.ca Contact: James Hussaini [email protected] 600-240 Duncan Mill Road Toronto, Ontario M3B 3S6 Ph: (416) 510-3000 Web: www.realtypoint.ca Social Media: http://www.facebook.com/RealtyPointInc https://twitter.com/realtypointinc http://www.youtube.com/user/realtypointinc https://plus.google.com/+RealtypointCanada https://www.linkedin.com/company/realty-point Read the full press release onRealty Point's founder James Hussaini brings to light the issues surrounding the current state of the real estate brokerage industry in Ontario with the release of his latest white paper. WireService.ca Press Release (02/06/2015) Toronto, ON - James Hussaini, Founder and President of Realty Point Brokerage Franchise, releases his January 2015 white paper that details the reasons for the decline of the traditional real estate brokerage franchise model and his solution for creating innovative and cost effective real estate brokerages in the Ontario real estate industry. "My vision" says Mr. Hussaini, "for the future of the brokerage industry in Ontario is borne out of my own frustrations of being the Broker of Record of my own real estate franchise and I hope that by publishing this white paper brokers in similar circumstances, and those that look forward to their future ownership of a real estate brokerage, can benefit from my experiences and the change I am bringing to the traditional real estate brokerage franchise model." Featured topics in the white paper include: - Why the Traditional Brokerage Model is Obsolete - The Warren Buffett Model For Your Real Estate Business - How Tax and Brokerage Rules Restrict Realtors "I've laid the foundation for a new services model of brokerage franchise "continued James, "that benefits the Owner/Broker of Record through the opening of Realty Point and we continue to see growing interest, and new franchisee applications, every day." The white paper is available for free download, with no registration required, at the Realty Point website. About Realty PointLaunched in the Greater Toronto Region in 2014, the Realty Point franchise system provides top-earning real estate agents and brokers the framework to open and manage their own real estate brokerage. Realty Point provides in-house the experienced administration staff that Brokers of Record require to manage the paperwork, phone calls and day-to-day operations of the real estate brokerages allowing them to continue their sales success that has established their careers so far. For additional information about Realty Point please visit our website at www.realtypoint.ca Contact: James Hussaini [email protected] 600-240 Duncan Mill Road Toronto, Ontario M3B 3S6 Ph: (416) 510-3000 Read the full press release on |
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