From time management to resource procurement, from employee’s well-being to customer satisfaction, and everything in-between, you should be asking yourself “how will this affect sales?” before making a decision.
No Sales, No Jobs
Without sales there are no jobs. Eventually no decisions will ever need to be made (you’ll be out of business). Establishing “how will this affect sales?” as a condition of any decision, big and small, will impact your business just as much as making a decision without considering how that decision will impact sales.
Do you remember the Kevin Bacon’s “6 Degrees of Separation”? http://en.wikipedia.org/wiki/Six_degrees_of_separation The objective of the game is to link Kevin Bacon to another actor by counting the number of personal connections it takes to get from one to another.
Decisions Are Not Disconnected From Sales
Decisions that impact sales can be seen in many way but often overlooked. The decisions we make are not disconnected from all others, instead, every decision you make interconnects. Saving money on heating bills can create a cold work environment which then chills employees and affects the disposition of customers, potentially shortening client meeting times and not allowing for full presentations thus forfeiting sales opportunities. You can make similar comparisons with every process that your business and employees goes through.
“How does my current task impact sales?” is a question that many employees and business owners do not ask simply because they don’t see sales being involved with their tasks at hand. After all, if they are not in the “selling pipeline” they may have no direct interaction with the purchaser of their company’s goods and services and fails to recognize their impact.
“How do our business methods impact sales?” This question allows you to focus on regular tasks that administration staff need to accomplish in a smooth manner that supports other departments in their workday duties. From the cleanliness of the back warehouse to the store fronts, keeping employees safe and customers comfortable impacts sales.
Measure Your Decisions As ROI of Sales Impact
“How do our leads and follow-up sales methods impact sales?” allows you to focus on how potential and current client information is handled and managed. In turn, this allows you to measure your return on investment of the resources and information you have, directly impact sales.
I believe that there are no businesses that have unlimited resources with expectations of no return on investments. Asking “how will this impact sales?” can provide a measurable direction for you to take whenever a decision is to be made.
It’s fair to say that maintaining contact with your past, current and future clients is of utmost importance. Keeping an open channel of communication, coupled with regular contact, keeps your products and services foremost in their minds.
You have plenty of choices of preferred channels to keep the conversation going which should reflect the methods that are in use by your clients. Social media, direct email messages, phone calls and in-person visits will all benefit you when you have a plan to use them that does not consume all of your time while still allowing you the flexibility of being in several (online) places at one time.
Consider using a social marketing service such as HootSuite.com or Bufferapp.com [hyperlinks] to schedule your social media messages and combine your efforts across several channels.
The next question is: what should you say?
Your messages should not only be about your products and services because that will quickly tire your audience.
Surveys show that your promotional messages on social media should be less than 20% of your total message count. Understanding your target client will lead you to understanding their focus and interests and you should invest some time to research the types of messages they post for ideas on how you can cooperate and share with them online.
A quick idea to having readily available content to publish and invite comments is always the ever-changing world around us. News happens all the time and the events of the day affects us all in many ways. Share your favourite news stories and how you feel they affect you and those around you.
Now go forth and communicate!
Believing education is power and has the ability to generate wealth – Jamshid has made a commitment to sharing his knowledge and expertise in the real estate.