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HOW WILL WHAT YOU ARE DOING IMPACT SALES?

11/28/2016

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From time management to resource procurement, from employee’s well-being to customer satisfaction, and everything in-between, you should be asking yourself “how will this affect sales?” before making a decision.
  • Recognize that every person within an organization has an impact on sales
  • All decisions need to answer this question: “how will it impact sales?”
  • Understand that there are no jobs without sales whether your job is selling or not

No Sales, No Jobs

Without sales there are no jobs. Eventually no decisions will ever need to be made (you’ll be out of business). Establishing “how will this affect sales?” as a condition of any decision, big and small, will impact your business just as much as making a decision without considering how that decision will impact sales.
Do you remember the Kevin Bacon’s “6 Degrees of Separation”?  http://en.wikipedia.org/wiki/Six_degrees_of_separation The objective of the game is to link Kevin Bacon to another actor by counting the number of personal connections it takes to get from one to another.

Decisions Are Not Disconnected From Sales
Decisions that impact sales can be seen in many way but often overlooked. The decisions we make are not disconnected from all others, instead, every decision you make interconnects. Saving money on heating bills can create a cold work environment which then chills employees and affects the disposition of customers, potentially shortening client meeting times and not allowing for full presentations thus forfeiting sales opportunities. You can make similar comparisons with every process that your business and employees goes through.

“How does my current task impact sales?” is a question that many employees and business owners do not ask simply because they don’t see sales being involved with their tasks at hand. After all, if they are not in the “selling pipeline” they may have no direct interaction with the purchaser of their company’s goods and services and fails to recognize their impact.
“How do our business methods impact sales?” This question allows you to focus on regular tasks that administration staff need to accomplish in a smooth manner that supports other departments in their workday duties. From the cleanliness of the back warehouse to the store fronts, keeping employees safe and customers comfortable impacts sales.

Measure Your Decisions As ROI of Sales Impact
“How do our leads and follow-up sales methods impact sales?” allows you to focus on how potential and current client information is handled and managed. In turn, this allows you to measure your return on investment of the resources and information you have, directly impact sales.
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Summary
I believe that there are no businesses that have unlimited resources with expectations of no return on investments. Asking “how will this impact sales?” can provide a measurable direction for you to take whenever a decision is to be made.
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FOLLOW-UP FOR SUCCESS

1/12/2015

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  • Plan your responses
    If This Then That
    How many times have you made the deal without ever having to follow-up on your initial pitch?
    If every sale was a one-step process, your success would only depend on contacting an ever-expanding number of people. But the business world doesn’t work that way does it? You make contact, you follow-up, you tweak your offer and add recommendations for implementation.
    And repeat until you achieve your goal.
    It’s a multi-stage process that requires nurturing and effort to be effective.
    Using the “If This Then That” (IFTT) rules for the follow-up, you can speed up your results by having a pre-designed sequence of actions and reactions that can help push your prospect onto the fast-lane towards making a commitment or relegate them to the slow-lane. This can maintain just enough contact to keep yourself in the running.
    A common sequence is:
    1. Initial contact
    2. Follow-up
    3. Meeting
    4. Negotiations
    5. Sign the deal
    Each step of the sequence has two outcomes: a positive and a negative. Your goal is to create ways to have each negative turn into a positive. You’ll know, through trial and error, what are the correct responses you need to make based on the actions or lack of actions from your prospect.
    Now get planning!
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USE THE NEWS TO MAKE CONTACT

5/5/2014

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It’s fair to say that maintaining contact with your past, current and future clients is of utmost importance. Keeping an open channel of communication, coupled with regular contact, keeps your products and services foremost in their minds.
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You have plenty of choices of preferred channels to keep the conversation going which should reflect the methods that are in use by your clients. Social media, direct email messages, phone calls and in-person visits will all benefit you when you have a plan to use them that does not consume all of your time while still allowing you the flexibility of being in several (online) places at one time.

Consider using a social marketing service such as HootSuite.com or Bufferapp.com [hyperlinks] to schedule your social media messages and combine your efforts across several channels.

The next question is: what should you say?
Your messages should not only be about your products and services because that will quickly tire your audience.

Surveys show that your promotional messages on social media should be less than 20% of your total message count. Understanding your target client will lead you to understanding their focus and interests and you should invest some time to research the types of messages they post for ideas on how you can cooperate and share with them online.

A quick idea to having readily available content to publish and invite comments is always the ever-changing world around us. News happens all the time and the events of the day affects us all in many ways. Share your favourite news stories and how you feel they affect you and those around you.
Now go forth and communicate!
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    Believing education is power and has the ability to generate wealth – Jamshid has made a commitment to sharing his knowledge and expertise in the real estate.

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